© The Apps Factor 2018                                 

The anatomy of an Apps Factor production.

Here’s how it worked for our wonderful client, Practically Slim.  They had an amazing product and a real passion for helping people.  Their confidence in the Practically Slim brand was immovable but they were struggling to find a way of connecting with an audience already bombarded by competitive options. They had an idea for a logo, so we helped them develop it until they were happy.  We then wrote a script for a video, which reflected our take on what they told us made Practically Slim so special.  The core of the script content is entirely theirs.  We did the easy bit by putting it into words. We chose the lovely Leanna to present, as her slick persuasive style represents the right mix of gravitas and personality for this potentially huge international brand.  We frequently use American presenters like Leanna where we need a fast punchy delivery to make a video zing! The video was shot in three parts on green screen, so we could impose a background of a virtual office for Practically Slim.  We had a number of options created, and our Editor chose the best fit for the look we wanted.  We also created an animation for the new logo to add to the end of the video. If you haven’t already watched it, the result of all this work is at the top of this page. This version of the video is for the client’s website but there are other variants made for social media and for use with an augmented reality campaign.  For the latter, we generally create a ‘trigger image’ from the first frame of the video.  When a prospect uses their smart phone or tablet to bring the image to life, the smooth transition from still to moving image makes the effect quite spectacular! The story of Practically Slim is not necessarily typical of all our work but it does illustrate some key components.  We can’t produce a video unless we first address the marketing objectives and develop a strategy that informs how we write the script.  The video needs to reflect the values of the product or service being featured, and the tone of voice matched to the intended audience. For Practically Slim, we also produced a trigger image that the client used to print in several items of marketing collateral.  Recipients of these marketing pieces were then able to use their smart devices to watch the video triggered by these images. Creative and technical production was integrated with a little upfront strategic thinking to deliver the result the client was seeking.  They seemed pretty pleased. “We are still picking ourselves up off the floor at what you have done for us.  It’s brilliant!  We love the look and it presents our company as both professional and welcoming. Completely awesome.” Heather and David Newham, Practically Slim.

Puppy Care

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Click to play video

The anatomy of an Apps Factor production.

Here’s how it worked for our wonderful client, Practically Slim.  They had an amazing product and a real passion for helping people.  Their confidence in the Practically Slim brand was immovable but they were struggling to find a way of connecting with an audience already bombarded by competitive options. They had an idea for a logo, so we helped them develop it until they were happy.  We then wrote a script for a video, which reflected our take on what they told us made Practically Slim so special.  The core of the script content is entirely theirs.  We did the easy bit by putting it into words. We chose the lovely Leanna to present, as her slick persuasive style represents the right mix of gravitas and personality for this potentially huge international brand.  We frequently use American presenters like Leanna where we need a fast punchy delivery to make a video zing! We also created an animation for the new logo to add to the end of the video. If you haven’t already watched it, the result of all this work is at the top of this page. This version of the video is for the client’s website but there are other variants made for social media and for use with an augmented reality campaign.  For the latter, we generally create a ‘trigger image’ from the first frame of the video.  When a prospect uses their smart phone or tablet to bring the image to life, the smooth transition from still to moving image makes the effect quite spectacular! The story of Practically Slim is not necessarily typical of all our work but it does illustrate some key components.  We can’t produce a video unless we first address the marketing objectives and develop a strategy that informs how we write the script.  The video needs to reflect the values of the product or service being featured, and the tone of voice matched to the intended audience. For Practically Slim, we also produced a trigger image that the client used to print in several items of marketing collateral.  Recipients of these marketing pieces were then able to use their smart devices to watch the video triggered by these images. Creative and technical production was integrated with a little upfront strategic thinking to deliver the result the client was seeking.  They seemed pretty pleased. “We are still picking ourselves up off the floor at what you have done for us.  It’s brilliant!  We love the look and it presents our company as both professional and welcoming. Completely awesome.” Heather and David Newham, Practically Slim.

© The Apps Factor 2018

Puppy Care

Contact Contact

Puppy Care

The video was shot in three parts on green screen, so we could impose a background of a virtual office for Practically Slim.
We had a number of options created, and our Editor chose the best fit for the look we wanted.
How It Works

Click to play video